www.juxtinteractive.com

JUXT redesigned and relaunched Sprite.com, highlighting Sprite's new partnership with hip-hop artist Drake. The site features music by other up-and-coming artists highlighted in the Sprite Spark Music Project on Facebook, as well as details about getting involved in the Under the Cap program which rewards customers who purchase a Sprite and text in a cap code with free mobile content. Visitors to the site can also watch current TV commercials in the Sprite Screening Room.

Working with Parent company George P Johnson, JUXT helped Cisco transition their annual global sales meeting from a real event to a virtual one. JUXT took on the challenge of making a secure virtual event for 19,000 busy sales people from around the globe effective and entertaining. Our focus was in developing and executing an engagement strategy that would compel the audience to become deeply engaged in the content, reinforce teamwork and deliver a thoroughly enjoyable experience.

Please see the GSX Case Study to learn how we made this happen.

Are you ready for the road ahead? In 2010 JUXT partnered with George P. Johnson and financial service provider Country Financial to create tripsandpicks.com, officially titled Road Trips and Guitar Picks. The site provides an exciting way to invite music fans and others alike to start thinking about their financial future and receive an enhanced concert experience. At launch, the program offers 30 concerts by music stars Jason Aldean and Jewel and features a Road Trip Prep Quiz, Interactive Driving Challenge, and Downloadable Roadie Pass for those who plan on attending a concert. You can also get custom Wallpapers, Avatars, and other artist-related Downloads.

JUXT was honored to be chosen by A Better LA to redesign their web site. Founded by former USC football coach Pete Carroll, A Better LA seeks to make history by creating large scale change in the inner city. The new web site provides a powerful communication platform for the internal team at ABLA, and will be an instrumental tool in spreading the message, recruiting volunteers, and saving lives.

How do you fire up young basketball fans for the 2010 Sprite Slam Dunk contest? You put them right in the middle of the action where they can show their support for their favorite NBA dunkers. The Fan Faceoff site lets you create your very own digital Dunkfan character, then cheer on the contestants in an addictive, fast-paced game. You can even print out and craft your own paper Dunkfan models!

Visit www.nba.com/dunk_fanfaceoff and see if you can charge up the arena crowd, reach the leaderboard, and spark your favorite slam dunk star to victory.

In 2009, Cisco turned to JUXT and George P Johnson to help make their annual Global Sales Meeting a virtual event. A part of JUXT’s role on this project was to create an engagement strategy that got the online audience deeply involved in the content, motivated team work and generated a strong entertainment layer to the experience. Anchoring the execution of the engagement strategy was an Alternate Reality Game (ARG) entitled “The Threshold”. This immersive espionage game had Cisco Sales team members from across the globe collaborating several hours a day, digging through the content of the meeting and elsewhere for four weeks to solve the mystery and win bragging rights, not to mention some great prizes.

Please see The Threshold Case Study to learn how this ARG became an obsession for Cisco Sales members across the globe.

BlackAtlas.com is a unique American Airlines travel site that blends aspects of social networking and communities into a novel user experience. BlackAtlas.com is geared toward African-American travelers or anyone who wants to experience travel with an African-American flavor. Destinations are chosen because of a connection to African-American culture or history, and in addition to finding fares and booking travel, users are invited to create profiles and share videos, pictures, and travel stories.

www.flotv.com is the flagship web site for Qualcomm’s FLO TV service. The site seeks to raise customer awareness and facilitate acquisition of the FLO TV service, which delivers high quality broadcast television to the mobile handset, as well as drive customer retention. Additionally, FLO TV’s marketing team wanted a scalable and user-friendly means to manage and update the changing content driving their business. JUXT delivered a smart and engaging new design as well as built a customized content management system. JUXT also created a roadmap for integrating FLO TV’s various third-party data providers and e-commerce needs into the flotv.com site, to ultimately create a seamless customer experience.

JUXT was tasked by Sprite to lead the digital promotion campaign for the exciting and historical Step Competition entitled Sprite Step Off. With a $1.5 million prize pool and nationally televised content, JUXT set out to display the spirit of Stepping with full motion video, exciting trailers, and information on how to get the word out on the 30 tournament events sprawling 6 regions. The site gives a behind the scenes look into the Step Competition and provides more than enough content to get everyone excited for the national final being held in Atlanta, Georgia in January 2010.

Eager to tout their new formula, and capture a larger share of the market, Powerade asked us to create a site that reinforced their position as the only "complete sports drink." Utilizing athlete partnerships and dynamic motion in phase one, JUXT made sure users will return for phase two.